Activia Kefir Consumption in Real-world Setting

The study aims at generating first real-world insights into how consumers perceive the benefits of consuming Activia Kefir on their digestive wellbeing, overall wellbeing, and to explore its potential effects on the gut microbiome.

Inclusion Criteria: 1. Males and females aged 18 years and older at the time of screening; 2. Willingness to consume Activia Kefir and complete the requested questionnaires; 3. Living in the designated locations in Spain, able to read and write in Spanish; 4. Have a personal electronic device compatible and connectable to internet (i.e., computer, laptop, smartphone) to fill the questionnaires; 5. Signed informed consent. Exclusion Criteria: 1. People that currently participate in another study with (dairy) investigational or marketed products; 2. Severely immunocompromised individuals (e.g., post-transplant, advanced HIV/AIDS, undergoing chemotherapy); 3. Individuals with known allergies or intolerances to product ingredients. For lactose maldigestion, kefir may improve tolerance, so individuals who are aware of their condition and still wish to participate can be included.