Evaluation of the Effectiveness of a Hypnobreastfeeding Education Program Based on the ınformation-Motivation-Behavioral Skills Model in Primiparous Women

This randomized controlled trial aimed to evaluate the effectiveness of an education program based on the Information-Motivation-Behavioral Skills (IMB) Model and grounded in the philosophy of hypnobreastfeeding provided to primiparous pregnant women.

Inclusion Criteria: * • Aged 18 years or older, * At least primary school graduates, * Between 27 and 28 weeks of gestation, * Primiparous, * Without high-risk pregnancies (e.g., gestational diabetes, epilepsy, preeclampsia, multiple pregnancy, etc.), * Without pre-existing health conditions prior to pregnancy (e.g., diabetes mellitus, hypertension, renal failure, epilepsy, etc.), * Without diagnosed psychiatric disorders (e.g., anxiety, mood disorders, depression, bipolar disorder, etc.), * Willing to participate voluntarily in the prenatal education program, * Not previously enrolled in a structured breastfeeding education program, * Turkish-speaking and without any communication barriers (e.g., cognitive, hearing, or visual impairments), * Not a member of a health sciences profession, and * Having access to the internet, a computer, or a smartphone. Exclusion Criteria: * • Incomplete completion of data collection forms, * Withdrawal from participation in the study, * Failure of pregnant women in the intervention group to fully participate in the educational program, * Lack of internet access, * Prior participation in a structured breastfeeding education program, * Discontinuation of breastfeeding by the mother after delivery, and * Any circumstances that would prevent the breastfeeding process or require mother and infant to be separated.