An Experimental Evaluation of Menthol-Flavored Tobacco Accessories

In a within-subjects design in-laboratory study, participants will sample non-menthol cigarettes mentholated with various accessories (e.g., crush balls, filter tips, aroma cards) in a controlled setting. They will compare these to their preferred menthol brand using subjective ratings (e.g., liking, strength, ease of use) and complete purchase tasks and ETM trials to assess product demand and likelihood of future use.

Inclusion criteria: * Provide informed consent * Be a menthol cigarette smoker * Be at least 21 years of age or older * Provide a breath sample for measuring carbon monoxide (CO ≥ 8 ppm) * Smoke at least 10 cigarettes daily * Use other tobacco products less than weekly Exclusion criteria: * Have uncontrolled physical or mental health conditions * Use of smoking cessation medications (e.g., nicotine replacement, bupropion, varenicline) in the past 30 days * Report concrete, immediate plans to alter/quit using their usual tobacco products in the next 30 days * If they are pregnant or lactating * Have plans to move out of the area during the experiment