Effects of Characters on Parents' Perceptions of Breakfast Cereals

Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children.Participants: ~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unrelated experimental studies. Participants will then move on to this study, where they will be randomized into conditions and view three breakfast cereal box images, with or without characters. They will then be asked a series of questions about their children and their perceptions about the breakfast cereals

Inclusion Criteria:Age 18 or olderParent or guardian of at least one child between the ages of 2-12Exclusion Criteria:<18 years oldis not the parent or guardian of a child between the ages of 2-12