Cancer Prevention for Young Rural Adults

Young adults aged 18-26 engage in a number of behaviors that increase their risk of developing cancer later in life including sedentary lifestyles, unhealthy eating, nicotine produce us, heavy drinking of alcohol, increased UV exposure, and incomplete uptake of HPV vaccination. A multi-risk factor campaign will be developed to reduce these cancer risk behaviors and delivered to young adults over social media, a popular channel that can reach nearly all young adults. The campaign will be evaluated for effectiveness in a rigorous randomized trial with measures of moderate to vigorous physical activity, healthy eating patterns, nicotine product use, alcohol intake, sunburn prevalence, and HPV vaccination uptake.

Inclusion Criteria:Aged 18-26 years oldResides in a county coded as RUCC 4-9 in Arizona, Colorado, New Mexico, or UtahAble to speak and read EnglishHas regular social media engagementAccepts screening call from study staffConsents to participateExclusion Criteria:Participated in community engagement activitiesCannot speak and read EnglishHas low or no social media engagementDoes not accept a screening call from study staffDoes not consent to participateDoes not give permission for engagement data to be extracted from Facebook private groupIf biologically female, currently pregnant